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Community Highlights


Eau Claire, Wis. | April 2014

The kids, the smiles on their faces and their parents yelling, “get that one over there!”, the oversized bunny, the eggs and the candy, the spirit of Easter was truly alive that Saturday afternoon in Eau Claire, Wisconsin.

Orange Leaf Headquarters (HQ) awarded grants of up to $2,500 to 22 stores in April 2014, as part of our second annual Community Service Initiative. Stores applied for grants to support their local community partnerships and events.

The Orange Leaf store in Eau Claire, Wis. partnered with three other local businesses to host the 2014 “Egg Drop,” on Saturday, April 19, 2014. General Manager of Orange Leaf Eau Claire, Alicia Schneider, and her team put their $1,500 grant award from HQ toward costume characters, prizes, froyo samples and more.

“We applied for the grant because I was intrigued by our CEO Reese Travis’ speech at the company’s 2014 Froyo Forum, where he urged store operators to get involved in their local communities,” Schneider said. “Not only was he compelling us to get involved, but he was also offering us an opportunity to apply for help from headquarters in the form of grants.”

The Egg Drop event was held at the South Middle School in Eau Claire with over 2,500 adults and children in attendance. Once registration was complete, the kids sat and waited anxiously in the classrooms for a helicopter to drop eggs all over the school field.

As the helicopter approached, sounds of propellers were met with jeers from the kids anticipating the amount of candy they were going to be able to take home without mom and dad telling them it was too much.

As if things couldn’t get better, an oversized bunny peered its head out of the helicopter, waved at the kids and dropped over 10,000 eggs and pieces of candy into the egg hunt area.

Kids of all ages ran as fast as they could with their baskets and bags and grabbed as many eggs as possible.

Most of the eggs were filled with candy, but it was impossible to ignore the ecstatic looks on some of the kids’ faces as they opened their eggs to see notes claiming they had won bicycles, scooters, DVDs and video games.

At the end of the hunt, all the kids went home with lots of prizes and candy to last them until next Easter.

Even though most of the event was focused on the kids, the main reason why Orange Leaf Eau Clair joined forces with three other local businesses was to raise money and collect non-perishable food items for the Trinity Lutheran Food Pantry. This organization provides food for over 500 families in Eau Claire and surrounding areas each month.

In the end, over 1000 pounds of food was donated for the Trinity Food Pantry including $143 in cash.

“It was an amazing event for the kiddos. The crowd was wild and just roared every time the eggs fell from the sky,” said Schneider. “But the most important part of the event was collecting non-perishable food items to help keep the Trinity Lutheran Food Pantry stocked.”

Orange Leaf HQ believes in supporting our stores around the nation to give back to the communities where they operate. We truly appreciate the effort the team in Eau Claire put forth to support the Trinity Lutheran Food Pantry and the smiles they put on kids’ faces this past Easter.