Fighting Lou Gehrig's disease
As an organization whose programs are supported by local communities and businesses, it was no surprise when the Muscular Dystrophy Association (MDA) approached Orange Leaf in Warwick, R.I. about selling shamrocks in store to help raise money to support their mission of curing Muscular Dystrophy (Lou Gehrig’s disease) and related diseases.
The MDA hosts an annual St. Patrick’s Day campaign called Shamrocks Against Dystrophy where top retailers and restaurants help sponsor the campaign by agreeing to sell green or gold Shamrocks to benefit families served by MDA’s programs and services.
As a brand that believes in forming local partnerships and giving back to the communities in which we operate, establishing a relationship with the MDA was a great opportunity for the Warwick, R.I. store.
Prutha Patel, Vice President of Orange Stores in Rhode Island and the Greater Massachusetts area was excited about the opportunity to partner with MDA, but she believed that other Orange Leaf stores in the area would love the opportunity to participate and make the fundraiser even bigger.
Patel worked her magic and recruited four other stores to join Warwick, R.I. in supporting the MDA.
Instead of selling Shamrocks, the stores decided to host fundraisers in their respective stores because they believed it would raise more money for the organization. The fundraisers were held on April 21, 2013 from 1 p.m. until 5 p.m.
Each store donated 10 percent of sales earned within the four hour designated time to the MDA.
The other four stores that participated were East Greenwich, R.I., Newport, R.I., Seekonk, Mass. and Kingston, R.I.
Patel said it was great to get the support of multiple stores to help the MDA instead of having just one store sell Shamrocks.
“The Muscular Dystrophy Association is a great organization, and I felt like we could do more than just selling Shamrocks,” Patel said. “Getting five stores to host individual fundraisers for the same cause just shows the commitment of Orange Leaf stores to give back to communities where we operate.”
All five stores raised a total of $380.00 in four hours.
The stores also applied for and were awarded a $1,250 grant as part of Orange Leaf’s first annual Community Service initiative where Orange Leaf headquarters supported 14 community service initiatives around the country with grants of up to $2,500 each.
A portion of the grant awarded to the five stores was donated to the MDA while the remainder of the funds went towards reimbursing the stores for the expenses incurred during the fundraiser.
This is the first year the MDA has partnered with Orange Leaf stores, and Patel said they hope this will become an annual collaboration.