Orange Leaf Frozen Yogurt Brings Orange Unicorn To Life With New Augmented Reality Mobile App
Family-friendly app transforms coloring page into an interactive experience for Orange Leaf fans
OKLAHOMA CITY, May 18, 2016 – As part of its ongoing mission to inspire creativity and originality, Orange Leaf Frozen Yogurt, a self-serve snack franchise with approximately 300 global locations, today introduced a new, interactive coloring page designed through Pixelbug’s Colorbug Augmented Reality (AR) mobile app to bring the Orange Unicorn to life.
Fans of all ages are encouraged to the following:
- Download the free Colorbug app from Google Play or iTunes.
- Collect a free stencil from their local participating Orange Leaf store or download one from www.orangeleafyogurt.com.
- Get creative by coloring the stencil as imaginatively as possible.
- After coloring, open the app, point a mobile device at the colored stencil, and watch your original Orange Unicorn come to life.
- Interact with Orange Unicorn and his favorite flavors and snacks within the AR app.
“Color me orange, color me rainbow, but color me happy!” said Orange Unicorn. “I can’t wait to show the world what I can do on this fancy new app.”
Pixelbug, a Dubai-based company that develops world-class AR technology apps for brands such as P&G, Nestle, Lego and Sony, created its award-winning Colorbug app in May 2015. It combines physical coloring with AR technology so that users can unleash their inner artist and interact with their personally customized creations. Orange Leaf’s Orange Unicorn coloring page is Pixelbug’s first U.S.-based AR development.
“Orange Unicorn, as our Spokes-thingie, continues to engage and reward fans for their creativity by giving them an out-of-the-box, and now also ‘off-the-page’ experience to express their creative side,” said Geoff Goodman, president of Orange Leaf. “We look forward to sharing additional advances in our technology offerings as the year progresses.”
Orange Leaf’s Spokes-thingie, Orange Unicorn will continue to focus on encouraging surprise celebrations and expressions of individuality, like the new magic mobile coloring app, through a wide variety of unique events and special promotions as well as drive inspiration behind totally unexpected flavors and snacks.
# # #
About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve snack franchisewith approximately 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, “self served” in a stimulating atmosphere. In 2014, Orange Leaf has been recognized for its growth by top media and institutions including Entrepreneur, Inc., Nation’s Restaurant News and Technomic. Orange Leaf’s pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company’s website, “like” Orange Leaf Frozen Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.