Orange Leaf Frozen Yogurt Names Geoff Goodman as New President
Jan. 12, 2015 - Orange Leaf Frozen Yogurt, America's fastest-growing frozen yogurt concept, today announced the appointment of Geoff Goodman as its new President. Goodman, who most recently served as Vice President of Brand Excellence for the Dallas-based CiCi's Pizza, will oversee operations, product development, brand management and franchise development. Reese Travis will remain CEO and focus on the company's strategic growth.
As President, Goodman's focus will be continuing to foster the company's significant growth throughout both the United States and around the world through franchise recruitment and opening traditional and non-traditional store models as well as build on his extensive operations and brand marketing experience to continue Orange Leaf's focus on providing an unparalleled culture of customer service and brand consistency in the frozen yogurt sector.
"Geoff is the ideal leader to help Orange Leaf during this crucial period of shake out in the frozen yogurt industry" said Travis. "His extensive operations experience and proven track record of improving customer experience make him the perfect fit in this new role."
"I am honored to have the opportunity to lead the Orange Leaf team as we work with our franchisees to ensure that the Orange Leaf experience and premium product offering are the best in the industry," said Goodman.
During his tenure at CiCi's Pizza, Goodman oversaw the development and operations of its nearly 500 corporate and franchise restaurants and reversed multi-year sales declines. Prior to joining CiCi's in 2007, Goodman was Vice President of Operations & Education for Rita's Water Ice where he helped open and develop more than 100 franchise locations. He also gained relevant frozen dessert experience as Vice President of Operations for Bruster's Real Ice Cream
About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, and dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, "self-served" in a stimulating atmosphere. In 2014, Orange Leaf was recognized for its growth by top media and institutions including Entrepreneur (ranked Orange Leaf as one of the top three new franchises), Inc. (listed the company on its annual Inc. 5000 which ranks the nation's fastest-growing private companies), Nation's Restaurant News (ranked Orange Leaf 8th on its "Next 20" list of top 20 chains in America that are on the rise) and Technomic (ranked the company as one of the top five fastest-growing chains). Orange Leaf's pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company's website, "like" Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.
 IBISWorld Industry Report "Frozen Yogurt Stores in the U.S.," Nov. 2013