Campaign to end childhood hunger in America gets boost from Orange Leaf Frozen Yogurt and Dole Soft Serve
Effort aims to raise $120,000 for Share Our Strength’s No Kid Hungry campaign during September
Oklahoma City (Sept. 3, 2014) – One in five kids in America struggle with hunger. For this reason, Orange Leaf Frozen Yogurt is partnering with Share Our Strength’s No Kid Hungry® campaign this September, for the second consecutive year, to raise awareness and drive funds to help end childhood hunger in America.
During the month of September, more than 300 Orange Leaf Frozen Yogurt locationsacross the U.S. will be selling limited edition 16-ounce collectible cups for $1, with all proceeds benefitting No Kid Hungry. In addition, Orange Leaf will host a donation page on its website for No Kid Hungry during the month of September, and select Orange Leaf locations will participate in Dine Out for No Kid Hungry week, Sept. 22-28. Participating Orange Leaf locations will also offer a new Orange Strawberry Banana Smoothie made with Orange DOLE® Soft Serve during September. The low fat, low-calorie smoothie is a blend of orange DOLE soft serve, real strawberries and bananas, and is vegan, dairy-free and gluten-free. For nutrition and ingredient information and additional details, visit www.OrangeLeafYogurt.com/menu.
As part of the partnership, Orange Leaf and DOLE Soft Serve will conduct a week long #enditwithorange Facebook campaign (Sept. 8-12) and a one day Twitter campaign (Sept. 20) to encourage fans/followers to buy a Share Our Strength cup, and/or re-tweet an #enditwithorange message to spread awareness.
For each Orange Leaf customer who buys a Share Our Strength cup from Sept. 8-12, DOLE Soft Serve will match the donation, up to $5,000. For each Twitter follower that re-tweets an #enditwithorange message on Sept. 20, DOLE Soft Serve will donate $1 per tweet, up to $5,000.
“Orange Leaf is truly invested in Share Our Strength’s No Kid Hungry Campaign, and we are honored to help ensure that ending childhood hunger becomes a national priority,” said Reese Travis, CEO of Orange Leaf. “Knowing that more than 16 million kids in America live in households that struggle to put food on the table, we want to use the national reach of our brand to empower local franchises to make a real impact and lasting change for the children and families in need, right here in our own communities.”
No Kid Hungry is working to end childhood hunger in America by ensuring all children get the healthy food they need every day. It does this by connecting kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. Since the campaign’s launch, No Kid Hungry and partners like Orange Leaf have connected kids struggling with hunger with more than 107 million additional meals.
About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, “self served” in a stimulating atmosphere. In 2014, Entrepreneur ranked Orange Leaf as one of the top three new franchises, and Technomic ranked the company as one of the top five fastest-growing chains. Orange Leaf’s pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company’s website at http://orangeleafyogurt.com, “like” Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.
About Share Our Strength’s No Kid Hungry Campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungrycampaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
About DOLE Soft Serve
DOLE Soft Servehas partnered with St. Louis based manufacturer Kent Precision Foods Group (KPFG) for over 17 years.Many independent soft serve shops, froyo franchises, theme parks and casinos serve DOLE Soft Serve. The brand offers five fruit flavors that are free of dairy, fat, cholesterol, gluten, and lactose. Chocolate and Vanilla are low fat, lactose, cholesterol and gluten free. For more information, visit the company’s website, “like” DOLE Soft Serve on Facebook or follow the brand on Twitter.